Senior Facebook Media Buyer – LATAM (Casino Focus)
✔ Acquire casino players efficiently ✔ Turn traffic into deposits quickly ✔ Monetise communities effectively ✔ Scale what works without bureaucracy
🎯 Senior Facebook Media Buyer – iGaming
Location: Remote (Europe-friendly time zones)
Industry: iGaming (Casino & Sportsbook)
Markets: Brazil & LATAM
Type: Full-time or Contract
We’re a fast-growing iGaming startup built around performance, speed, and accountability.
Small team, direct communication, and a strong focus on what actually moves revenue.
We’re looking for a Facebook Media Buyer with real casino acquisition experience to run traffic, optimise funnels, and scale short-term GGR.
This is an execution role.
If your background is limited to managing affiliates or partnerships, this won’t be the right fit.
🛠 What You’ll Own
👉 Facebook casino acquisition campaigns from launch to scale
👉 Funnel performance from first click to first deposit
👉 Telegram / WhatsApp-driven monetisation flows
👉 Payback, GGR per depositor, and efficiency metrics
You’ll work closely with CRM, Product, and Marketing, but you’ll own acquisition performance.
📣 Your Day-to-Day
Facebook & Paid Traffic
Launch and scale Facebook casino campaigns for Brazil & LATAM
Apply schemed / cloaked traffic approaches with platform awareness
Test creatives, hooks, and angles to improve deposit quality
🔁 Funnels & ConversionBuild and refine acquisition funnels, including PWA-based flows
Reduce friction between ad click and deposit
Run structured A/B tests across landing pages, offers, and UX
Use behavioural data to guide iteration and scaling
Community-Based Monetisation
Build and grow signal / tipster-style Telegram and WhatsApp groups
Drive engagement, trust, and monetisation through structured flows
Use messaging and triggers to increase short-term GGR
📈 Performance & Growth
Track and optimise core acquisition KPIs
Share insights and recommend improvements
Test additional channels such as micro-influencers or small traffic partners when relevant
👤 Who This Role Fits
You’re likely a:
Casino affiliate who has run their own paid traffic
Hands-on Facebook media buyer in iGaming
Performance marketer comfortable operating in schemed environments
You’re analytical, commercially minded, and comfortable making fast decisions in a startup setting.
Proven experience running Facebook casino acquisition campaigns
Strong understanding of schemed traffic setups
Experience monetising Telegram / WhatsApp traffic
Funnel and PWA optimisation knowledge
High autonomy and execution speed
Clear communication and a low-ego mindset
Experience in additional LATAM or European markets
If you enjoy building, testing, and scaling — we’d like to talk.
- Department
- Marketing
- Remote status
- Fully Remote
About Playbook
Playbook offers industry leading Talent Acquisition solutions for the iGaming industry with a focus on startups.
We help companies grow by connecting them with the right talent, and help individuals find the career they dream of.
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