Head of Marketing

Confidential Client | Via Playbook

Playbook is supporting a confidential client in the search for an experienced and commercially driven Head of Marketing to lead and scale a high-performing marketing function within a fast-growing international business.

This is a senior leadership opportunity for a strategic marketer with strong digital expertise, a data-led mindset, and a track record of driving growth in regulated, performance-focused environments. The successful candidate will play a key role in shaping brand direction, accelerating customer acquisition, and building a scalable marketing strategy across multiple markets.

The Opportunity

As Head of Marketing, you will take ownership of the overall marketing function, leading strategy, execution, and team development. You will be responsible for building a strong brand presence, optimising acquisition and retention performance, and ensuring marketing activity is aligned with commercial goals and regulatory requirements.

This role would suit someone who thrives in fast-paced environments, enjoys building structure within growth-stage businesses, and is confident operating across both strategic and hands-on marketing leadership.

Key Responsibilities

• Develop and lead the overall marketing strategy in line with business objectives

• Build, manage, and mentor a high-performing marketing team

• Drive customer acquisition through a mix of digital performance channels

• Optimise conversion funnels, customer journeys, and lifecycle communications

• Oversee CRM, retention, and reactivation strategies

• Strengthen brand positioning and ensure consistent messaging across markets

• Lead campaign planning, creative direction, and go-to-market execution

• Manage strategic partnerships and performance-based commercial channels

• Use data, analytics, and attribution insights to improve decision-making and ROI

• Work closely with cross-functional stakeholders to align commercial, product, and market priorities

• Ensure all marketing activity aligns with relevant regulatory and compliance standards

Candidate Profile

• Proven experience in a senior marketing leadership role

• Strong background in performance marketing, CRM, and growth strategy

• Experience working in a regulated digital industry

• Demonstrated success scaling marketing functions in a startup or high-growth environment

• Strong commercial awareness and understanding of multi-market operations

• Confident using data and analytics to drive performance improvements

• Excellent leadership, communication, and stakeholder management skills

• Able to balance strategic thinking with hands-on execution

What’s on Offer

• A senior leadership role with real strategic influence

• The opportunity to join a high-growth international business

• Flexible working environment

• Health insurance

• Supportive and collaborative culture

• Strong long-term growth potential

• Modern office environment and on-site wellness facilities

Interested?

If this sounds like the right next step for you, we’d love to hear from you.
Please get in touch with Playbook for a confidential discussion.